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Content gap analysis
Keyword and topic opportunities your competitors cover and you don't, ranked by opportunity, feeding straight into content plans.
How does content gap analysis work?
We compare your content against the competitors you name
Using the same competitors you set up for benchmarking, the audit finds the keywords and topics they rank or get cited for that you don't have a page for at all.
Gaps are ranked by opportunity, not just listed
Every gap is weighed against your Growth Opportunity dimension, so the list starts with what would move the needle most, not just a raw keyword dump.
Gaps feed straight into your content plan
Each opportunity links back to the content quality findings in your audit, so closing a gap and fixing an existing content issue happen from the same queue.
Content plan view built from ranked gaps.
What do you get with content gap analysis?
- Keyword and topic gaps your named competitors cover and you don't
- Gaps ranked by opportunity, not a raw unranked list
- Tied to your Growth Opportunity and Content Quality dimensions, not a standalone report
- Uses the same competitors you set up for competitor benchmarking
- Feeds directly into your content plan and fix queue
- Re-run anytime your competitor set or content changes
Which plans include content gap analysis?
| Plan | What's included |
|---|---|
| Pro | Included with every audit |
| Max | Included with every audit, plus early access to new dimensions |
| Agency | Included with every client audit |
| Enterprise | Included at usage limits scaled to your organization |
Full plan details, prices and the beta grandfather promise are on the pricing page.
Do I need to set up competitor benchmarking first?
Yes, content gaps are built from the same competitors you name for benchmarking. Set competitors up once and both features use the same list.
Does this replace a keyword research tool?
No, it's not a full keyword research tool. It surfaces the specific gaps between what your named competitors cover and what you don't, ranked by opportunity, not a general keyword database.
How is a 'gap' decided?
A topic or keyword your named competitors rank for or get cited on where you have no equivalent page. It's tied to the same Content Quality and Growth Opportunity dimensions the rest of your audit scores.
Related: competitor benchmarking · the methodology page · the AI Citation Score · plan details and pricing
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