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Competitor benchmarking

Side-by-side scores against the competitors you name, including who AI engines cite in your niche instead of you.

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How it works

How does competitor benchmarking work?

You name the competitors, not a generic list

Tell us who you compete with and every audit runs the same 15 dimensions against them too, so the comparison is against the businesses you actually lose customers to, not an algorithm's guess at your category.

Competitor selection screen.

SERP presence, keyword overlap and backlinks, side by side

Where you and each competitor show up in search results, which keywords you share and which they own alone, and how your backlink profiles compare, scored the same way your own site is.

Side-by-side competitor score comparison.

See who's winning the AI citations you're not getting

The same questions your AI Citation Score tests get checked against your named competitors too, so when you're not the answer, you see exactly who is.

Competitor citation comparison for the same test questions.
What you get

What do you get with competitor benchmarking?

  • Side-by-side scores across all 15 dimensions against the competitors you name
  • SERP presence, keyword overlap and backlink comparison
  • Visibility into which competitors get cited instead of you on the same AI Citation Score questions
  • Up to 3 competitors tracked on Pro, up to 10 on Max
  • Findings feed the same fix queue as the rest of your audit
  • Re-run anytime as the competitive picture changes
Which plans

Which plans include competitor benchmarking?

PlanWhat's included
ProUp to 3 competitors tracked
MaxUp to 10 competitors tracked
AgencyNot broken out separately from client audits in current pricing
EnterpriseUsage limits scaled to your organization

Full plan details, prices and the beta grandfather promise are on the pricing page.

Frequently asked questions

How many competitors can I track?

3 on Pro, 10 on Max. See the full plan breakdown on pricing.

Can I change which competitors I'm tracking?

Yes, you choose the competitors, and you can change them for any future audit run.

Does this also compare AI Citation Scores, or just SEO rankings?

Both. Competitor benchmarking covers SERP presence, keyword overlap and backlinks, and separately shows which competitor got cited when you didn't on your AI Citation Score questions.

Related: the AI Citation Score · content gap analysis · the methodology page · plan details and pricing

See it on your own site.

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