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Cookie Policy
Last updated: July 2026 (draft)
How consent works
When you first visit ritamlabs.com, a banner asks you to accept or reject non-essential cookies. Google Tag Manager, Google Analytics, and the Meta Pixel (configured inside our Tag Manager container) only load after you click Accept.
If you click Reject, or close the banner without choosing, none of those scripts load and none of their cookies are set. We verified this directly against how the site is built: the analytics component only mounts once your consent choice is "accepted," so on any other status it renders nothing at all, and the only cookie written before that point is rl_consent itself.
Cookies we set
The full list of cookies ritamlabs.com can set:
| Cookie | Category | Set by | Purpose | Duration | When it's set |
|---|---|---|---|---|---|
| rl_consent | Strictly necessary | ritamlabs.com (first-party) | Remembers whether you accepted or rejected analytics cookies, so we don't ask again on every visit. | 180 days | Set as soon as you make a choice in the banner (accept or reject). This is the only cookie set before, or in place of, that choice. |
| _ga | Analytics | Google Analytics | Distinguishes unique visitors for traffic and behavior reporting. | 2 years | Only after you click Accept. |
| _ga_<container-id> | Analytics | Google Analytics (GA4 property G-TM317YG1S4) | Persists session state for our GA4 property. | 2 years | Only after you click Accept. |
| _fbp | Advertising | Meta Pixel, loaded via Google Tag Manager | Identifies your browser to Meta for ad performance measurement and retargeting. | 90 days | Only after you click Accept. |
| _fbc | Advertising | Meta Pixel, loaded via Google Tag Manager | Records the ad-click reference when you arrive via a Meta ad, for conversion attribution. | 90 days | Only after you click Accept, and only if you arrived via a Meta ad link. |
Managing your choice
To withdraw consent after accepting, clear the rl_consent cookie for ritamlabs.com in your browser settings and reload the page. The banner will reappear and you can choose again; nothing analytics- or advertising-related loads until you do.
You can also block or delete cookies entirely through your browser's settings. Blocking rl_consentitself just means we'll ask again on your next visit; it does not enable analytics.
For how we use any data these cookies collect, see our Privacy Policy.